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faq > General > How did you come up with your flavors?

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All of our flavors are derived from the likes of our own dogs over the years. Having cooked our dogs food from scratch for so long, we have tried many different fruits, vegetables, proteins and grains. When we see one or a combination that the dogs particularly enjoy, we take note.

Then of course there was our amazing dog Murdock. That hound had a nose for berries. Out here in the country he would catch the scent of wild blueberries, strawberries and blackberries and sneak off to gorge himself, but the spains on his muzzle were always a sure sign of what he'd been up to.

Each flavor is named for the family dog, or the dog of a friend that expressed his or her opinion as to the worthyness of the flavor we are naming.

Last updated on July 11, 2012 by David Gage